Stash's "investing for all" subway campaign poked fun at well-known elitist “NYC investor bro” stereotypes and highlighted the everyman accessibility of Stash. Because with Stash, you don’t need to be rich or well-connected on Wall Street to start investing—you just need $5.
As a Visual Designer at Stash at the time, my role was to assist in concepting, plan for the photoshoot, and design the ads that appeared on the subways and trucks throughout NYC.
Creative Director – Evan Brock
Art Director – Allison Quick
Copywriter – Victoria Spagnuolo
Project Manager – Daneka Hopper