I’m a New Yorker at heart whose been following her dreams in the city that never sleeps for the last 10 years and counting.
I've had an energy and passion for design for as long as I can remember—from taking pictures with my mom and making pottery with my nana to simply doodling in my notebook.
I eventually studied graphic design in college and fell in love with the power of branding and what it can do for a business. But that’s only half of the story...
In 2016, I healed from chronic Lyme Disease with diligent changes to my daily diet, like less processed food and more plants, and incorporating daily movement whether it be yoga or HIIT.
This led to more energy, better sleep, and my symptoms eventually disappearing for good. It truly was an epiphany for me to discover that food and self care really are our best medicine.
I later came across the Institute of Integrative Nutrition, and felt compelled to become a Certified Health Coach. I quickly realized there were a lot of amazing people looking to build a business to change people's lives for the better. However, many of them felt overwhelmed by branding and marketing.
An intimate 1:1 experience that’s both rewarding and enjoyable
A story-driven design philosophy that evokes emotion and brand loyalty
Intentionally crafted, hand-drawn, one-of-a-kind design
Ongoing design support to save precious time & build brand recognition
Over the course of my own journey toward health and CEO status, I’ve found a balance that makes room for both kale and pizza, a self-care routine and the daily hustle, being a homebody, and traveling whenever I can. Knowing when to be serious and when to keep it light. Being bold and being kind.
Basically, balance plays into everything I do as a brand designer, a business owner, and a human who simply wants to live her healthiest, happiest life.
I loved how thorough and thoughtful you were in your emails and responses. I know we had some difficulty getting the color palette where I wanted it and you were very patient and understanding during each round of revision. I also just loved how professional you were overall, from the intro packet you had me fill out to the style guide you sent to me.
Emily K. Wellness
Carly gave me clarity on how to better define my brand. She helped me figure out where to put my attention and gave me ideas on how to do that. I also have benefitted from using her color palette right away! And letting the mood board she gave me inspire my website design.
Pardon My Feast
A lot of us working in the lifestyle/wellness space are very creative, but our thoughts don't always orient toward the business-side of things. Carly was able turn my creative ideas into tangible and actionable branding tactics. For example, choosing patterns that evoked certain feelings from my audience. These are the things I don't really think of.
Because branding is about so much more than just a logo. Uncover the 8 essential ingredients you need to complete your brand pie and build a pizza (I mean a brand) that people can’t get enough of.