Crafted by Carly is a full-service, one-woman design studio for startups & entrepreneurs building businesses they

wholeheartedly believe in. 

Crafted by Carly is a full-service, one-woman design studio for startups & entrepreneurs building

businesses they wholeheartedly believe in. 

about the studio

02

In high school, I was known as the girl who would carry a large pencil case filled with gel & glitter pens so that I could doodle my way through my classes, and my first foray into web design was playing around with the HTML to spruce up my MySpace page.

01

I was born with seemingly little athletic genes but an obsession with arts & crafts. Throughout my childhood you could find me practicing pottery with my nana, going to art camp in the summer, and asking for all the arts supplies at Christmas time.

03

I went to Fordham University in the Bronx (go Rams!), and while they didn’t have a traditional art program, my proximity to Manhattan allowed me to find graphic design internships at companies including Nautica and Harper’s Bazaar magazine.

02

In high school, I was known as the girl who would carry a large pencil case filled with gel & glitter pens so that I could doodle my way through my classes, and my first foray into web design was playing around with the HTML to spruce up my MySpace page.

04

For 8 years I worked 9-5 across a variety of industries—including in fintech, advertising, and publishing. I helped these companies hit their KPIs & goals through improving their brand presence, executing on marketing deliverables, and improving their products. 

03

I went to Fordham University in the Bronx (go Rams!), and while they didn’t have a traditional art program, my proximity to Manhattan allowed me to find graphic design internships at companies including Nautica and Harper’s Bazaar magazine.

05

I would take on freelance projects here & there throughout my time working 9-5, but it wasn’t until 2020 that I started to niche down and focus on building my business. For over a year, I worked mornings, nights, and weekends with my clients to make it happen. 

04

For 8 years I worked 9-5 across a variety of industries—including in fintech, advertising, and publishing. I helped these companies hit their KPIs & goals through improving their brand presence, executing on marketing deliverables, and improving their products. 

06

After a little over a year of focusing all of my extra time, energy, and money into building my side hustle into a business that could support me, I quit my 9-5 and took Crafted by Carly full-time. In the 2 years since then, I’ve continued to learn, grow, and work with my absolute dream clients.

05

I would take on freelance projects here & there throughout my time working 9-5, but it wasn’t until 2020 that I started to niche down and focus on building my business. For over a year, I worked mornings, nights, and weekends with my clients to make it happen. 

01

I was born with seemingly little athletic genes but an obsession with arts & crafts. Throughout my childhood you could find me practicing pottery with my nana, going to art camp in the summer, and asking for all the arts supplies at Christmas time.

06

After a little over a year of focusing all of my extra time, energy, and money into building my side hustle into a business that could support me, I quit my 9-5 and took Crafted by Carly full-time. In the 2 years since then, I’ve continued to learn, grow, and work with my absolute dream clients.

how it came to be

It’s about so much more than just a pretty logo—it’s also how you’re telling your story and how your customer is experiencing it. Throughout my 10+ years designing—between working 9-5, freelancing on the side, and now running my studio full-time—I’ve learned that what I really love (and what sets my clients up for long-term success!) is approaching each project through the lens of branding and functionality. 

Nowadays, the CbyC studio seamlessly merges visual + UX design to help your brand flourish. 

brands i've worked with

view my full portfolio →

interior design

(SOME) industry experience

fintech

e-commerce

health & wellbeing

coaching & consulting

these are a few of my favorite things

these are a few of
my favorite things

Hobbies

Pottery, cooking, reading, & traveling.

Books

Daisy Jones & The Six, Lessons in Chemistry, City of Girls, Remarkably Bright Creatures... to name a few recent favs!

Travels

The Maldives | Hoi An, Vietnam | CDMX, Mexico | Bondi Beach, Sydney, Australia. Check out my travel blog here!

Whether you’re looking for a starter or the full spread— there’s something on the CbyC menu for you.

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