about the studio

Crafted by Carly is a bespoke branding & website design studio for passionate small business owners & conscious changemakers who simply want to make the world a better place.

As in, the Carly in ‘Crafted by’...okay, yeah nevermind—you get it.

Hey there! I’m Carly.

I’m a New Yorker at heart who's been following her dreams in the city that never sleeps for the last 10 years and counting.

I've had an energy and passion for design for as long as I can remember—from taking pictures with my mom and making pottery with my nana to simply doodling in my notebook.

I eventually studied graphic design in college and fell in love with the power of branding and what it can do for a business. But that’s only half of the story...

when design meets wellness...

when design meets wellness...

when design meets wellness...

when design meets wellness...

when design

meets wellness...

Although my career is design, my personal health experiences have given me a passion for serving clients who share my love of health, wellness, mindful living, & making conscious choices for both people & our planet. 

In 2016, I healed from chronic Lyme Disease with diligent changes to my daily diet, like less processed food and more plants, and incorporating daily movement whether it be yoga or HIIT.

This led to more energy, better sleep, and my symptoms eventually disappearing for good. It truly was an epiphany for me to discover that food and self care really are our best medicine.

I later came across the Institute of Integrative Nutrition, and felt compelled to become a Certified Health Coach. I quickly realized there were a lot of amazing people looking to build a business to change people's lives for the better. However, many of them felt overwhelmed by branding and marketing.

I realized I could merge my two passions—design & wellness—to help fellow passionate entrepreneurs tell their story through strategic & meaningful brand design. 

My proven recipe for a standout brand identity

Let’s get you feeling fully confident in your branding so you can continue building a business you really believe in.

An intimate 1:1 experience that’s both rewarding and enjoyable

A story-driven design philosophy that evokes emotion and brand loyalty 

Intentionally crafted, hand-drawn, one-of-a-kind design

Ongoing design support to save precious time & build brand recognition

Over the course of my own journey toward health and CEO status, I’ve found a balance that makes room for both kale and pizza, a self-care routine and the daily hustle, being a homebody, and traveling whenever I can. Knowing when to be serious and when to keep it light. Being bold and being kind.

Basically, balance plays into everything I do as a brand designer, a business owner, and a human who simply wants to live her healthiest, happiest life.

i believe

A balanced life is a happy, healthy life.

gather 'round for the fun facts

gather 'round for the fun facts

gather 'round for the fun facts

gather 'round for the fun facts

gather 'round for

the fun facts


favorite food

I’m sure this one comes as no surprise….pizza,
but make it veggie!


what i'm watching

The O.C. - you know you love it, too!


favorite hobby

Impulse buying alll the cookbooks and trying new recipes in my free time.


what's in my mug

A decaf French press with frothed oat milk & cinnamon.



Peloton yoga on my apartment's rooftop - yes my leaderboard name is @peloforthepizza.


personal style

My closet might be all black, but our home is a midcentury modern-meets-boho oasis.



Tulum, Mexico for the wedding of our taco & Modelo-loving dreams.

from clients who feel more like friends

from clients who feel more like friends

from clients who feel more like friends

from clients who feel

more like friends

karlee r.

belly2baby nutrition

“I have a greater understanding of what I want my company to present as, who my customer base should be, and the kind of 'vibe' I hope to give off to my customers.” 

I loved how thorough and thoughtful you were in your emails and responses. I know we had some difficulty getting the color palette where I wanted it and you were very patient and understanding during each round of revision. I also just loved how professional you were overall, from the intro packet you had me fill out to the style guide you sent to me.

emily k.

Emily K. Wellness

"Carly will seem like your friend right away. She is so easy to talk to, she has a very calm and attentive presence and is obviously very knowledgeable, experienced and has great instincts."

Carly gave me clarity on how to better define my brand. She helped me figure out where to put my attention and gave me ideas on how to do that. I also have benefitted from using her color palette right away! And letting the mood board she gave me inspire my website design.

jais t.

Pardon My Feast

“What I loved about working with Carly was how she effortlessly bridged the gap between the creativity-mindset and business-mindset.”

A lot of us working in the lifestyle/wellness space are very creative, but our thoughts don't always orient toward the business-side of things. Carly was able turn my creative ideas into tangible and actionable branding tactics. For example, choosing patterns that evoked certain feelings from my audience. These are the things I don't really think of.

studio freebie

The Unveil Your Brand Vision Worksheet

Because branding is about so much more than just a logo. Uncover my proven method to building a pizza (I mean brand) that stands out and makes a lasting impact.

CbyC has worked with some pretty cool brands

not to name drop but...

Whether you’re looking for a starter or the full spread— there’s something on the CbyC menu for you.

browse the services

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from the 'gram

from the 'gram

from the 'gram

from the 'gram

from the 'gram