In high school, I was known as the girl who would carry a large pencil case filled with gel & glitter pens so that I could doodle my way through my classes, and my first foray into web design was playing around with the HTML to spruce up my MySpace page.
I was born with seemingly little athletic genes but an obsession with arts & crafts. Throughout my childhood you could find me practicing pottery with my nana, going to art camp in the summer, and asking for all the arts supplies at Christmas time.
I went to Fordham University in the Bronx (go Rams!), and while they didn’t have a traditional art program, my proximity to Manhattan allowed me to find graphic design internships at companies including Nautica and Harper’s Bazaar magazine.
In high school, I was known as the girl who would carry a large pencil case filled with gel & glitter pens so that I could doodle my way through my classes, and my first foray into web design was playing around with the HTML to spruce up my MySpace page.
For 8 years I worked 9-5 across a variety of industries—including in fintech, advertising, and publishing. I helped these companies hit their KPIs & goals through improving their brand presence, executing on marketing deliverables, and improving their products.
I went to Fordham University in the Bronx (go Rams!), and while they didn’t have a traditional art program, my proximity to Manhattan allowed me to find graphic design internships at companies including Nautica and Harper’s Bazaar magazine.
I would take on freelance projects here & there throughout my time working 9-5, but it wasn’t until 2020 that I started to niche down and focus on building my business. For over a year, I worked mornings, nights, and weekends with my clients to make it happen.
For 8 years I worked 9-5 across a variety of industries—including in fintech, advertising, and publishing. I helped these companies hit their KPIs & goals through improving their brand presence, executing on marketing deliverables, and improving their products.
After a little over a year of focusing all of my extra time, energy, and money into building my side hustle into a business that could support me, I quit my 9-5 and took Crafted by Carly full-time. In the 2 years since then, I’ve continued to learn, grow, and work with my absolute dream clients.
I would take on freelance projects here & there throughout my time working 9-5, but it wasn’t until 2020 that I started to niche down and focus on building my business. For over a year, I worked mornings, nights, and weekends with my clients to make it happen.
I was born with seemingly little athletic genes but an obsession with arts & crafts. Throughout my childhood you could find me practicing pottery with my nana, going to art camp in the summer, and asking for all the arts supplies at Christmas time.
After a little over a year of focusing all of my extra time, energy, and money into building my side hustle into a business that could support me, I quit my 9-5 and took Crafted by Carly full-time. In the 2 years since then, I’ve continued to learn, grow, and work with my absolute dream clients.
It’s about so much more than just a pretty logo—it’s also how you’re telling your story and how your customer is experiencing it. Throughout my 10+ years designing—between working 9-5, freelancing on the side, and now running my studio full-time—I’ve learned that what I really love (and what sets my clients up for long-term success!) is approaching each project through the lens of branding and functionality.