Sarah is a custom jewelry designer in the NYC area helping her clients bring their visions to life – whether it's reimagining a family heirloom or creating something totally from scratch. For her branding, we wanted to show all the love, creativity, and care she puts into her designs: her passion and skill lies in creating jewelry that is timeless, elegant, and ultimately holds deep sentimental value. The rays in the brand icon combine the shape of a diamond (a stone she often works with, especially with her bridal clients) and a sun, which nod at her approach to reimagining and bringing new life to her client's jewelry. We balanced her desire to be bold yet elegant by combining a delicate typeface with a bright color palette.
Luxurious
Confident
Bold
Elegant
Custom
Branding
Web design