Ritual Wellbeing

Ritual is a wellbeing platform focused on a holistic approach: whether you're looking for daily gratitude practices, a morning prayer, or to infuse more joy into everyday. In collaboration with Ritual's founders, I led their full rebrand which focused on their mission: to make wellbeing more accessible through small steps to your daily practices. 

I then brought it to life across all touchpoints (and continue to do so)—from the app's design, on the web, and across organic and paid marketing. 

scope of work

Branding
Product design
Web design
Collateral