Queenie's Kitchen

Queenie’s Kitchen is a conceptual fast casual, organic restaurant for busy New Yorkers looking for a quick and healthy meal. The menu is inspired by the meals the owner’s mother used to cook her and her siblings as children.

For the logo, we created custom sans serif letters and script lettering to lean into the playful, organic and homey nature of mom’s cooking and of the Queenie’s Kitchen experience. The spaces formed from the custom lettering “kitchen” provided for some geometric yet organic leaf-like shapes to emphasize the fresh, plant-centric recipes.

the vibe

Natural
Grounded
Lighthearted
Fun
Homey

services

Brand strategy
Branding
Collateral