Full Bloom is an e-commerce baby boutique run by Cassandra Pulos of CP&Co. who, with her background in interior design, has curated several e-commerce stores that are carefully curated with unique products. Full Bloom is no different—this store exists so that moms can have a trustworthy place to get quality baby items. Like all of the CP&Co. stores, Full Bloom supports other small business owners by featuring their products in the store while giving customers the opportunity to give back to relevant causes through round-up donations with every purchase.
We aimed to create an identity that felt fun and playful, yet still clean and modern—something fun for mom and baby (just like their products!).