Full Bloom Children's Boutique

Full Bloom is an e-commerce baby boutique run by Cassandra Pulos of CP&Co. who, with her background in interior design, has curated several e-commerce stores that are carefully curated with unique products. Full Bloom is no different—this store exists so that moms can have a trustworthy place to get quality baby items. Like all of the CP&Co. stores, Full Bloom supports other small business owners by featuring their products in the store while giving customers the opportunity to give back to relevant causes through round-up donations with every purchase.

We aimed to create an identity that felt fun and playful, yet still clean and modern—something fun for mom and baby (just like their products!).

the vibe

Youthful
Happy
Curious
Playful
Modern

services

Brand strategy
Branding
Web design
Collateral