Emily Kriner offers holistic health coaching & group programs to creative, ambitious women. Emily makes sure her clients feel heard and are given the tools they need to navigate their current goals and circumstances while trusting their own path, and her approach encourages forming a connection with oneself above all else.
For the logo, we went with a typeface that felt elevated and delicate yet strong. The icon plays with the idea of balance, connection, and consistently working towards living your best life—whatever that looks like for you. I then hand drew the shapes from the primary logo icon to create versatile brand patterns and background elements, while the color palette is calming and feminine.