Element50 is a crystal shop with a brick & mortar store in Fairfield, CT, and their vision is to make the beauty and transformative elements of crystals an approachable yet curated experience.

For their branding, we wanted to create an identity that felt high end yet approachable, and modern yet ethereal. We went for typography that felt scientific (in reference to the stones and the earth’s elements) and graphic elements that felt more organic and hand drawn. The color palette is beachy, while aiming to represent the calming vibes that their products bring to their customers. 

the vibe

High end


Brand strategy
Social media templates
Packaging + inserts

When we founded Element50, we knew we needed someone to help us with our branding and social media presence. After working with Crafted by Carly, the end product was not only amazing, but gave us so much more than we expected.

jen e. & sue l.
element 50

Carly's ability to ask the right questions throughout the brand strategy process led to important discussions and ultimately a fantastic final product. She seamlessly and strategically transformed our ideas about the business into a beautiful brand identity.

The reaction to our logo and additional branding has been amazing, and we would highly recommend working with Carly! She is an experienced professional with a gift for translating a client's ideas into visual representations of their business.

what element50 is saying

It's time for you to have a brand that helps you grow.

let's chat