Babe + Bud is a banner and “pretend play” company whose mission is to help parents raise kind, happy, and confident kids with a creative and entrepreneurial spirit.
For the logo, we leaned into custom type that nods at the playful nature of their products. Not only did we make the “a” and “e” more loopy and fun, but they are the same exact shape (as you’ll see in the animation above) to really tie it all together. We also used a lot of handdrawn, organic patterns and illustrations, with a bright yet modern color palette, to give a celebratory and welcoming feel overall.
Shopify design & dev