Whether it’s the visual design of your Shopify site or the backend organization of your products & Collections, running an online shop involves many moving parts. Fortunately, there are several steps—both big and small—that you can take today to optimize your Shopify store to improve your client experience, increase product sales, and keep your audience coming back for more.

When I work with product-based business owners, I (almost!) always suggest starting with my robust Shopify Audit service. This goes beyond just creating an attractive, on-brand website. Instead, we focus on the whole picture, ensuring the site is optimized for conversion and long-term success.

Below is an inside peek at the key areas I evaluate during a Shopify Audit. (Overwhelmed with DIYing all this? Reach out to talk about how I can help support you!)

Part I: Your branding

• Visual branding
• Photography
• Copywriting + messaging

Part II: User experience

• Overall page design & flow
• Site navigation
• Search functionality
• Mobile design
• Announcement bar
• Shopping experience

Part III: Marketing & follow ups

Not everyone will buy the first time – and that’s okay! What’s more important is how you handle following up with those people. Here are some things we look at to see if and what you should implement (psst – it won’t be ALL of these)

• Social media marketing
• Email & SMS marketing
• Website pop ups
• Affiliate marketing programs
• Email notifications
• Abandoned cart
• Loyalty programs
• Coupons
• Live chat
• & more

What a recent client has to say

I recently worked with Felicia Murray, a super talented fiber artist who had gone through a rebrand and needed some help updating her Shopify site. Here’s what she had to say about our experience working together on a Shopify Audit:

“When I reached out to Carly, I knew that my website needed a lot of work, but I didn’t know where to start or what to prioritize.

The audit went over everything, I was surprised by how thorough it was! Every aspect of my website was analyzed from top to bottom with several different suggestions for changes and additions. She really painted a clear picture of what my website needed and what steps I could take to achieve those goals.

I immediately had a better understanding of changes that I could make that will create more sales, website traffic, and an overall more professional looking site. I have implemented several of her ideas such as upsell apps and review apps on my website that have increased sales and a better trust with my clients/customers.

Even though I was unable to move forward immediately with a full website design, I have so many resources that I can begin to implement on my own. I would recommend Carly to anyone looking to update their website design or anyone who has that “stuck” feeling with what they could be doing better with their website.”

Want to chat more about auditing your Shopify store? Reach out here to book a call with me!