Relying on Instagram or a link-in-bio tool to represent your business? That’s totally normal in the beginning—but there comes a point when your business needs more than just a profile and a few clickable buttons.

If you’re wondering whether it’s time to invest in a real website, here are five signs you’re ready for the next step:

1. You’re constantly answering the same DMs.

If your inbox is full of people asking what you offer, how to book, or where to find more info, it’s time to let your website do the talking. A well-designed site makes it easy for people to find what they need—without back-and-forth messages.

2. You have more than one offer or link to share.

Link-in-bio tools are great for basics, but they quickly get cluttered. A real website gives you space to lay out your services, products, or resources in a way that’s clear, cohesive, and tailored to your brand.

3. You’re starting to build real momentum.

Maybe you’ve booked a few clients, launched a new offer, or had your first big month. If your business is growing, your online presence should grow with it. A website builds credibility, signals professionalism, and shows you’re here to stay.

4. You’re DIY-ing your brand, but you’re ready for structure.

When you’re in the early days, patching things together works. But eventually, you need a home base—a single spot that pulls everything together and makes your business feel legit (to you and your audience).

5. You’re ready to feel proud of your online presence.

If you cringe when someone asks for your website, or you feel like your digital presence doesn’t reflect how far you’ve come—that’s your sign. Your website should feel like a reflection of your growth and vision.

The good news?

You don’t need a 10-page custom site to make an impact. My Starter Site was made for this exact stage—5 strategic pages, designed to grow with you.

Ready to go from “link in bio” to a legit home for your business? Learn more here or reach out anytime.