As service-based entrepreneurs, our websites are a crucial way to communicate with and build trust with our ideal clients. Overall, I like to think of my website as a digital storefront. It doesn’t just list out my services, but also where my audience can come to hear my story, learn from me, contact me, and of course decide if they want to work with me. There’s a lot to accomplish on a website—and laying it out strategically is one way to do allll of those things I listed above successfully.
Read on for the 5 website pages that every small business owner should have!
1. Home page
Your Home page should give a clear overview of your business… including what you offer, who you help, & why you started it all.
2. About page
Your About page should combine who you are with how you help your audience. Think of it as me + you = us.
3. Services page
Your services page should outline the benefits & transformation your services provide. (For product-based businesses, this would be your shop).
4. Contact page
Make it easy peasy for anyone interested in your services to reach out, such as a simple form or your email address.
5. Blog
Blogging is a great way to show off your expertise & help your audience learn more about you as a person & business owner.
When your website includes the right pages, your business is much more likely to look credible and make it easy for your audience to contact you when they’re interested!
Need a second pair of eyes on your website? 👀 I’m offering FREE website audits where we hop on Zoom for 30 minutes & review tangible ways to improve your online brand presence. Book a call using the button below!
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