It’s not just your passion project.
It’s your business.
You love what you’re building and you’re ready to feel legit. But it’s easy to get stuck constantly tweaking your website, DIYing your logo (again), and second-guessing your color palette. Before you know it, you’re spending more time wrestling with design details than doing the work you actually love.
Thoughtful branding and a clear website should give you clarity, confidence, and momentum. I’m here to help with that.
I’m a NYC-based designer who loves all things travel, wellness, and pizza (balance!). With over 10+ years of professional design experience across a variety of industries, I’m here to help you build a brand through strategic, functional, and one-of-a-kind design.
Whether we’re creating your brand identity from scratch, launching your website, or working together on various design deliverables, my goal at Crafted by Carly is simple: I’m here to help you build your brand in a way that feels exciting, authentic, and easy.
Hi, I'm Carly.
I’m a NYC-based designer who loves all things travel, wellness, and pizza (balance!). With over 10+ years of professional design experience across a variety of industries, I’m here to help you build a brand through strategic, functional, and one-of-a-kind design.
Whether we’re creating your brand identity from scratch, launching your website, or working together on various design deliverables, my goal at Crafted by Carly is simple: I’m here to help you build your brand in a way that feels exciting, authentic, and easy.
Hi, I'm Carly.
brands i've worked with
When I came to Carly, I felt like our old logo didn’t grab our customer’s attention and there was no clarity or cohesion around the rest of our branding. Carly took the time to listen to my goals and vision and I love the overall outcome. Not only do I have more confidence running ads on social media, but we’ve noticed an increase in sales thanks to that marketing and our beautiful new branding and website. I absolutely recommended working with Carly—I felt really heard about what I wanted and everything turned out amazing.
– Danielle d., doodle & jack
“We’ve noticed an increase in sales.”
Carly produced exceptional work while leading Ritual’s revamp of our brand visual and aesthetics. She ran a strong process, gathered the right input from all of our stakeholders to guide her designs, and built a tremendous foundation for our brand.
— Connor t., co-founder & ceo of ritual
“I would recommend Carly to any early-stage startup team.”
When I came to Carly, my business was steady but in a growing phase. I knew my branding wasn’t totally cohesive and I didn’t always feel confident using it. Carly really understood what I wanted to convey to my potential customers and was able to bring my vision to life. Now I’m more confident and feel way less stressed around putting my business & brand out there, and have seen an increase in brand awareness.
— Stephanie T., Chicke
“Your branding is worth investing in.”
Hire her as your brand champion, to build your business, as a partner in crime. She’s an all around amazing designer, fabulous person, and just straight TALENTED. I’m so lucky I got to work and partner with her in so many pivotal Stash projects.
– Erica b., former stash coworker
“Hire Carly.”
When I came to Carly, I knew I wasn’t fully portraying the professionalism or style of my business. The whole branding process was just so easy, and now I can be confident that my entire online presence looks professional, reflects my personality, and feels cohesive.
— rebecca, here with you photography
"Now I can be confident that my entire online presence looks professional."
Before I hired Carly, my business had been steadily growing but I didn’t feel confident sending people to my website. I knew it was time to upgrade it so that it represented how I wanted my business to be viewed. Carly not only saw my vision, but elevated it. I now have added confidence to send potential clients to my website. Honestly the whole experience was wonderful!
– Sarah M., Sarah D. Miller Custom Jewelry
“Carly not only saw my vision, but elevated it.”
When working with Carly, she truly made this experience so seamless and fun. Our favorite part of the process was seeing all ideas come to life. We are currently working on updating our website with new graphics. It has definitely increased our excitement for our new branding!
– Marleen & bo, mva home
"Seamless and fun."
…So that I can focus more in my zone of magic. She’s prompt with deadlines, very flexible, and her dedication to excellence & the branding magic she brings to our design requests have made for a seamless experience all around.
— Lexi D., Tabwoo Institute
"It’s been such a sigh of relief to have Carly on the Tabwoo™ team”
