Is something stopping you from proudly & confidently sending people to your website?
You know the power of an on-brand, beautiful site but you don’t even know where to start (nor do you have the time) to figure out how to do it yourself… and you don’t want to break the bank on a custom solution, either.
(or maybe you’re in that season of life right now)...
Let’s rewind to when you were just starting your business
You tried to DIY your website, or maybe your friend’s cousin’s husband (who does some sort of design at his day job, you thiiink?) did you a (big, cheap) favor.
Now your business is gaining some momentum, and you know you’re in this small biz game for the long haul—but you squirm when you have to send a prospective client to your site…
Which is holding you back from so much potential growth.
hold up with the doomsday spiral...
To get clarity around your websites’ goals & focus on conversion
Have the essential web pages in an easy-to-use, no code platform
A done-for-you solution that doesn’t break the bank (bye bye, DIY)
What you need is:
Here's the REAL problem
Us small business owners are used to wearing all the hats and figuring things out as we go. Suddenly I’m not just a designer but I’m also a copywriter, salesperson, and bookkeeper… whaaat?!
And even though we don’t always grant ourselves permission to offload tasks outside of what lights us up… I’m here to tell you that there are simply not enough hours in the day to do it all—and the world needs you in your zone of genius.
Not only do I not want your website to hold you back any longer—but you deserve to feel confidence & ease around the growth it can help you achieve.
Still not a believer? Let me know if any of these sound like you.
you're ready to uplevel
You’ve seen some success selling your offers, but you know an on-brand website can help you convert more potential clients & take things to the next level.
you want to say bye bye to diy
You’ve been there, done that with the do-it-yourself thing – and while you know DIYing it isn’t going to cut it anymore, you also don’t want to break the bank on a totally custom done-for-you website.
you need a confidence boost
You’re not confident sending people to your site – and you’re ready to have a site that leaves a killer first impression.
“Ugh. I already spent so much time spinning my wheels on this. Surely I can figure out how to just do it myself?”
I get it. There’s been countless business things I’ve learned the hard & long way.
But you’re serving your clients, and you’re lit up by what you do. I want you to focus on THAT—and not spend one more minute frustrated trying to update youre website or add a sales page.
Let me handle the website so you can zone in on what you love, forget about what you don’t, and still end up with a done-for-you website that leaves a lasting impression, looks legit, & turns leads into clients & customers so that you can grow your business with confidence.
Let me guess… you’re thinking,
The Crafted by Carly Semi-Custom Website is so much more than a template
My Done For You Semi-Custom Website is SO much more than just a cookie cutter template.
Your Usual Website “Template”
The Semi-Custom Website
Completely done for you
Strategy-first approach
Utilizes your branding
No 2 sites ever look the same
1-on-1 support every step of the way
Email marketing opt-in design + set-up
Launch support
The Semi-Custom Website is SO much more than just a cookie cutter template.
Your Usual Website “Template”
completely done for you
Your Usual Website “Template”
The Semi-Custom Website
1-on-1 support every step of the way
Your Usual Website “Template”
The Semi-Custom Website
strategy-first approach
Your Usual Website “Template”
The Semi-Custom Website
utilizes your branding
Your Usual Website “Template”
The Semi-Custom Website
no 2 sites ever look the same
Your Usual Website “Template”
The Semi-Custom Website
Email marketing opt-in design + set-up
Your Usual Website “Template”
The Semi-Custom Website
launch support
The Semi-Custom Website
Hi—I’m Carly!
I’m a fellow small biz owner & lead designer here at Crafted by Carly, and I’m SO GLAD you made your way to my Semi-Custom Website service.
I help passionate entrepreneurs turn their businesses & ideas into unforgettable brands so that they can get those first few clients & customers, help said clients get incredible results, and ultimately live life on their terms (ahem… quit their 9-5).
When I’m not impulse buying a flight around the globe you can find me at home in NYC—sipping coffee on the balcony, taking a lunchtime walk around Central Park with my husband, or working from a local café.
Whether I’m digital nomading or home sweet home, my approach to life & my approach to business are one in the same: work smart, rest hard, and do what you love.
I’m SO excited you’re here, and I absolutely can’t wait to help you work smart on your website so you can finally level up with ease.
xo, Carly
But who am I… & why am I *so obsessed* with your website?
I’ve worked with an incredible variety of clients from solopreneurs to companies like Snapchat & The Wall Street Journal to up their brand game. Some of the small businesses owners I’ve been SO lucky to work with are:
HOLISTIC PRACTITIONERS
JEWELRY DESIGNERS
PROFESSIONAL ORGANIZERS
PHOTOGRAPHERS
FILMMAKERS
TECH STARTUPS
& more
registered dietitians
interior designers
small boutiques
COACHES & CONSULTANTS
health coaches
virtual assistants
therapists
registered dietitians
interior designers
small boutiques
COACHES & CONSULTANTS
health coaches
virtual assistants
therapists
HOLISTIC PRACTITIONERS
JEWELRY DESIGNERS
PROFESSIONAL ORGANIZERS
PHOTOGRAPHERS
FILMMAKERS
TECH STARTUPS
& MORE
If you’re considering working with Carly, I encourage you to go for it! This service is perfect for business owners who are just starting out and wanting to get their services out there – and will help push you forward and create a beautiful starting point that can grow with you.”
Karlee R.
Together we created a practical, professional and unique website that could grow with my business over time.
When I approached Crafted by Carly, I knew my previous website wasn’t getting the job done (I didn’t feel confident sending people to my site, like at all!).
I knew I could trust Carly to bring my vision to life, and I knew I needed help making a website ‘flow’ cohesively – which Carly is a pro at. Even the Copywriting Guide helped me to streamline my message.
belly2baby nutrition
The process was so easy and confidence-giving, and is great for anyone who is ready to have a simple yet effective website.
I haven’t even launched the website yet but let me tell you, I feel SO relieved already. My business is getting a major boost!
Before working with Carly, I was only relying on Instagram to market my business. And while I was hesitant to make a big investment in a website, the Semi-Custom Website service took that edge off and became an option that was very doable for me.
Carly was able to take all of my thoughts & make suggestions on how I would want to present myself through my website. Her DIY Copywriting Guide also really helped me put down & organize the ins and outs of my business, and I loved how Carly was able to design my website with the branding that I had already done.
marykate m.
Hello MaryKate
Carly didn’t hold back in giving me her honest feedback, which is everything I needed. We bounced ideas off of each other and I loved looking at PRH through her lens as a branding & website design.
The name of this service speaks for itself – Semi Custom & Done For You. Investing in this gave me added confidence (and a decrease in stress!) around using my website to grow my business, and overall it’s really easy to use.
Carly’s creative energy was everything I needed to get my up and coming business the confidence boost it needed.
Working with Carly, a true professional, brought my vision alive in a way I didn't know was possible.
I honestly tried creating a website on my own, but didn’t even know where to begin and was having a hard time putting it all together.
Elisabeth d.
Purely Rooted Health
My favorite part of the Semi-Custom Website is that it’s somewhat fool proof. I can’t mess it up because it’s easy to make simple changes to—but if I do need help, I know I can always call Carly.
If you’re thinking about working with Carly—don’t think twice about it!
Working with Carly exceeded my expectations—I wasn’t expecting someone else to bring my vision to life in such a special way. Now I’m so much more confident about sending people to my website.
When I came to Carly, I didn’t feel confident about my website and I was unsure of how to make things look cohesive. I was 6 months into my business and I really wanted to present as a trustworthy and consistent brand.
SOPHIE H.
Sophisticated Resolve
client love
Imagine if...
You felt confident sending your audience to your website—allowing you to grow your email list, launch an offer, & educate.
You knew you were leaving a memorable first impression—one that quickly established brand recognition, credibility, and expertise.
You had a website that was meant to shift & grow as your business evolves—whether it’s adding a testimonial or a whole new page.
Let's get started, shall we?
Here’s a look inside the Semi-Custom Website process
ready for the spicy deets?
We start with a 1-on-1 kickoff call to determine your business goals & overarching website strategy. Based on our call, I wireframe your website by using a growing library of pre-designed modules.
Since we approach this with YOUR goals top of mind, not only will no 2 wireframes ever look the same – and you can feel confident that your website is going to help you build trust & book more clients!
Once we’ve completed your wireframes, I design & build your website in the platform you choose utilizing your branding (logos, colors, fonts, & all!) so that the website takes on the personality of YOUR business & brand. The website may be semi-custom, but when we use your own branding it takes on a look of its own—so that your message & solution can stand out & speak directly to your ideal clients.
pages included
Home, About, Services (service-based) or Category / Product (e-comm), Blog, Contact, Legal, IG Link in Bio. Custom pages available upon request.
Product-based / e-comm
Shopify
Platforms offered
Service-based
Squarespace, Showit
It’s go time! We test your website together to make sure it’s in tip-top shape for launch and share it with the world.
Now that it’s live, not only will it help you share your services with dream clients and make more sales, but you’ll also have a website that is built to evolve as your business grows. Win-win!
Ready to finally start feeling confident in your website so that you can send your leads there, grow your email list, & sell your new offer?
get started
Newsflash
This is NOT for the business owner who lets their website collect cyberdust, never marketing their business to get more eyes on the page.
It’s for the ones who are ready to start shouting about their amazing offers from the rooftops… & sending their people to their site for results like these:
Working with Carly exceeded my expectations—I wasn’t expecting someone else to bring my vision to life in such a special way. Now I’m so much more confident about sending people to my website. If you’re thinking about working with Carly—don’t think twice about it!
— Sophie H. | Sophisticated Resolve
Not only do I have more confidence running ads on social media, but we’ve noticed an increase in sales thanks to that marketing and our beautiful new branding and website. I absolutely recommended working with Carly—I felt really heard about what I wanted and everything turned out amazing.
— Danielle D. | doodle & jack
When I came to Carly, I knew I wasn’t fully portraying the professionalism or style of my business. The whole branding process was just so easy, and now I can be confident that my entire online presence looks professional, reflects my personality, and feels cohesive.
— Rebecca R. | Here WIth you Photography
When I approached Crafted by Carly, I knew my previous website wasn’t getting the job done (I didn’t feel confident sending people to my site, like at all!). Together we created a practical, professional and unique website that could grow with my business over time. If you’re considering working with Carly, I encourage you to go for it!
— Karlee R. | belly2baby nutrition
I honestly tried creating a website on my own, but didn’t even know where to begin and was having a hard time putting it all together. Working with Carly, a true professional, brought my vision alive in a way I didn't know was possible. Carly’s creative energy was everything I needed to get my up and coming business the confidence boost it needed.
— Elisabeth D. | Purely Rooted Health
I haven’t even launched the website yet but let me tell you, I feel SO relieved already. My business is getting a major boost! The process was so easy and confidence-giving, and is great for anyone who is ready to have a simple yet effective website.
— MaryKate M. | Hello MaryKate
“What are the bonuses?”
Glad you asked! When you buy today you’ll also get…
04
CONTENT & COPYWRITING GUIDE ($200 VALUE)
03
TUTORIAL: HOW TO CREATE NEW PAGES ($500 VALUE)
02
FLODESK EMAIL MARKETING SET-UP ($1000 VALUE)
01
Sales page template
($1500 value)
A MINIBRAND
Popular add-on:
If you don't have branding yet (or have branding that isn't quite working for you anymore), you can add on a minibrand which we'll work on before starting your website.
This offer at this price point is EXCLUSIVE for my Semi-Custom Website clients.
You're so close to having a website that actually works for you.
- Translate those goals into a strategic, conversion-focused web design
- Develop your website in an easy to use, no-code platform
- Build out all the essential pages: Home, About, Services, Blog, Contact, Legal, & Link in Bio
- Set up your opt-in module & email marketing so you can grow your list
- Connect your domain and launch your site
- Provide educational resources for website maintenance and business evolution
- & more
All you need to do is give me the scoop on your #bizgoals… & I’ll do the rest:
A successful website is about MORE than just looking pretty. It’s about how those pretty visuals (& captivating words) communicate with your audience:
Do they jive with you as a person?
Are you the expert they’re looking for?
Can you get them the results they need?
So reclaim all the time you were going to spend spiraling about your website and set “celebration” on your Google cal for just a few weeks from now. YOU’VE GOT THIS (I’ll do the heavy lifting).
Got Q’s? As you should!
Yes! At minimum, you need a logo, color palette, and fonts. If you have that, we will take it & run with it.
Yes, but I'm here to do you one better: when you reach out about your Semi-Custom Website by Tuesday, June 13th, a free minibrand is INCLUDED in the service. (That's an extra $2k value–& I'm not sure when this offer will ever be back).
Already have branding? You'll still get to reap the benefits of this bonus offer, too, through a brand refresh so that we can tweak or add elements so you can feel confident your brand is up to date and aligned with your business goals and ideal clients / customers.
- Write your copy yourself with my bonus Copywriting & Content Guide (my clients love it)
- Buy a do it yourself copywriting template (ask me for my go-to I've used in my own business – budget-friendly & actually sooo fun & easy to use)
- Hire a copywriter to do it all for you (we can help you find the right one for you!)
- Showit & Squarespace for service-based business owners
- Shopify for product-based business owners
It depends! Once you fill out this form I'll send you a more detailed proposal, which is when we can discuss any additional pages and schedule a call if needed. In some cases, we’re able to add on an additional element or page for an extra fee, but depending on your business needs and goals, a custom site may be what you need.
Maybe! If you have a specific launch date in mind, mention it in the form when you reach out + I’ll let you know if we can make it work.
Yes! The Semi-Custom Website is built to grow with your business – so you can swap copy/photos, add individual modules or design whole new pages as needed.