Soothe & Sage Massage is a conceptual spa that offers massage services. The spa itself is rooted in the beauty of nature and Mother Earth, and this is reflected in the branding.
The font’s custom curved lines and ampersand are delicate and feminine, against an earthy color palette of greens and tans. A smoke pattern is a reference burning sage and the relaxing, mood-boosting properties of sage. The thin line, whimsy illustration style is so delicate that the objects are somewhat abstract.