Belly2baby nutrition is run by a chef and nutritionist Karlee who strives to help new moms and moms-to-be eat well throughout pregnancy and into motherhood. By offering chef services, belly2baby nutrition makes healthy eating easy and delicious.
For the logo, we went with a fun, bold serif to show the strength of new mothers and the playfulness of young children. The fruit mark is perfectly imperfect and never exactly the same, which is a nod to the different experiences (and foods!) different women need throughout pregnancy. And while the primary green references healthy foods found in nature, the vibrancy of the palette plays at the welcoming and bright environment belly2baby nutrition has cultivated.
Warm
Welcoming
Confident
Vibrant
Energetic
Brand strategy
Branding
Semi-custom website