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the byobranding course

The step-by-step course to branding yourself like the pros so that you can stand out & show up with clarity & confidence. 

Build trust & credibility among your audience so that you can convert your dream people into paying clients & customers? 

Establish brand recognition so that you can be seen as the go-to person in your industry & consistently book dream clients?

Market your biz in a way that feels authentic to *you* so that you can make more sales & grow your business with confidence?

are you ready to have branding that helps you...

I get it—I’ve talked to & worked with countless entrepreneurs who *know* they need branding, but don’t know where to start when it comes to the branding or design process. But at the same time, they’re just starting out & don’t have the budget to hire a professional designer quite yet. 

You’re struggling to translate your “it factor” into a visual brand identity—logos, colors, fonts, and all…

Pre-made Etsy logos, Canva logo templates, cheap Fiverr services, doom scrolling Pinterest—ugh! You’re frustrated that you can’t find “the one,” and ultimately you know that you need branding that feels more intentional & custom so that you can grow your business.

You’re over shopping around for pre-made logos on Etsy or getting what you pay for on Fiverr…

You’ve walked into a store or restaurant because the nice aesthetics & decor drew you in (branding!). You’ve bought a product online because of the company’s website (also branding!). Now you want to create an experience just like that for YOUR clients & customers. 

You know the power of branding – you just don’t have the professional design skills to know where to start.

let me guess...

Gain clarity and build a brand that aligns with your values?

Show up consistently and confidently, while building trust?

Stop wondering how you can “look” like the other girl with the fancy branding?

instead, what if you could...


Design your logo, build your color palette, and choose your fonts so that you can be confident your brand is resonating with all the right people so that you can make more sales & grow your business with ease. The best part? I'm showing you how to do it all in Canva!

all you need is

Canva, creativity, & a little time. No design experience necessary!

Really—that’s it! If you commit to a couple of hours a week, you’ll have your new branding in 30 days or less. 

class example


When you enroll in the course, you get access to a Canva workbook complete with templates to help guide you as you design your branding.


BYOB was created to take at your own pace, and if you follow my recommended calendar, you’ll complete your branding in just a month!


BYOB was built specifically for biz owners without design experience, and shows you how to design your logo & branding right in Canva. 


You'll have access to me throughout for questions. You can also sign up for a 1:1 brand review call & hands-on "clean up" by me to get your new brand *just right.*

what's inside

module 1

Your Brand Vision + Moodboard 

I’m going to show you how to do the exact strategy exercise I take my one on one clients through, and how to use it to create your brand moodboard. This is going to allow you to dig deep into your business and nail your vision before starting design.

module 2

Creating Your Color Palette

I walk you through my fool proof method to creating your brand color palette. I show you how to bridge the gap between your moodboard, personal preferences, and color psychology so that you can create a palette that is unique & intentional. 

module 3

Finding your Brand Fonts 

I teach you everything you need to know about fonts, from the different styles, how to successfully combine fonts, and where to find them. I show you my approach to researching fonts so that you can find ones that align with your vision. 

module 4

Designing Your Logos + Font System

It’s time! We pull all the work we’ve done so far—your moodboard, color palette, and font research—to design various versions of your logo and font system, and other fun elements such as taglines and monograms. 

module 5

Your Brand Style Guide 

Last but certainly not least, I show you how to put your final branding into a brand style guide so that you can easily start implementing your branding everywhere you show up. Having a brand style guide is key to staying cohesive as you grow! 

Ready to create your dream logo & full branding in less than a month?

BYO Branding is for you if...

  • You’re a new entrepreneur ready to get clarity on your vision and make an impact.

  • You know the value of strong and cohesive branding, but you don’t have the budget to work one on one with a designer right now.

  • You know that pre-made Etsy logos or cheap services on Fiverr won’t set you up for success, and you’re ready to get creative & learn something new to get your business off the ground.

the investment


1 payment of $149

the diy girlie

6 month access to
the byo branding course

1-ON-1 REVIEW & FEEDBACK CALL w/ CARLY for personalized feedback


a lil help, please

6 month access to
the byo branding course

1-ON-1 REVIEW & FEEDBACK CALL w/ CARLY for personalized feedback


4 payments of $149

byob, i'll bring the snacks

6 month access to
the byo branding course

1-ON-1 REVIEW & FEEDBACK CALL w/ CARLY for personalized feedback

2 payments of $149

1-on-1 calls & brand "clean up" by Carly will be available to schedule as soon as you sign up for the course, and will expire 8 months from the date of purchase.

I’m pulling back the curtain on my unique & holistic approach to how I brand my 1-on-1 my clients… in a way that is DIY friendly for you!

Unveil your brand vision

So that you can build a brand that feels intentional and resonates with the right people 

gather inspiration

So that you can confidently bridge the gap between your “vision” and your logos / design

BYOB includes all my juiciest branding knowledge & more

Design your logos

So that you can establish brand recognition & confidently stand out from the crowd

Create your color palette

So that you can combine color psychology & your brand vision to stand out from the crowd

CHOOSE your brand fonts

So that you can use fonts that are legible & on brand to communicate your message & offers

Build your style guide

So that you can easily implement your brand everywhere & build trust with your audience. 

Ready to stand out & show up with clarity & confidence?


Do I need design experience to take the course?

I’ve made this course specifically for non-designers, so you do not need professional design experience to succeed! It will, however, to be helpful to have basic knowledge of Canva. 

While I try my best to steer clear of the design jargon, I bring you up to speed on all common industry terms and walk you step by step through how to design like the pros. Plus, if you get stuck on something you’ll have access to me in the private Slack group!

How long will I have access to the course?

My goal is to set your business up for sucess while you’re still in the beginning stages of growing your business, and BYO Branding was built to be completed within 30 days. I also firmly believe in the power of professional brand strategy & branding, but typically don’t recommend investing in a 1-on-1 professional service with me until you 1) feel comfortable with the investment and 2) have clarity around your offers and audience. 

Because of this, you will have access to the course for 90 days after purchasing it. Want in on the Black Friday deal but don't think you'll be able to get to the course within 90 days? Email me at hello@craftedbycarly.com for an extension!

Do I need to purchase any other materials / software?

While you can technically use the free version of Canva, I use Canva Pro throughout the course and highly recommend, or else you will find yourself limited in certain areas. (As a small biz owner, having Canva Pro will also benefit you greatly moving forward). 

We use Pinterest for gathering inspiration for our moodboards, which you will have to set up a free account for.

You’ll also need to purchase the licenses to the fonts that you choose to use within your branding, but I’ll be providing options that are either free or very affordable. 

Is the course refundable?

Because you'll be receiving access to all content up front, all sales are final and non-refundable. If you have any other questions on if this course is the right fit for you, feel free to send me an email at hello@craftedbycarly.com before purchasing! I’d be happy to discuss your questions.

Have a question that I didn’t cover? Send me an email at hello@craftedbycarly.com!